<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">根据张小龙先生的描述，大部分小程序都依赖线下场景所带来的流量，因为随扫随用，用完即走的特点，比如公交车站的候车类小程序，在候车亭附上小程序的二维码，用户随扫即可，不需要额外下载APP应用，所以小程序的推广，主要还是需要围绕线下使用场景去布局，简单讲讲几点：</span>
</p>
<h2 style="overflow-wrap: break-word; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; font-size: 1em; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun;">
    <strong style="overflow-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">流量来源：</span></strong>
</h2>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <strong style="overflow-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">1、线上（内部、外部）</span></strong>
</p>
<blockquote style="overflow-wrap: break-word; margin-bottom: 0px; padding: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">a.优化小程序搜索</span>
</blockquote>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">从小程序本身以及功能页面进行选词优化：品牌词、核心功能词+功能短语、品牌短语。</span>
</p>
<blockquote style="overflow-wrap: break-word; margin-bottom: 0px; padding: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">b.小程序推荐平台-“小程序商店”</span>
</blockquote>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">小程序没有像应用商店成熟的分发平台，但也有部分优质的小程序推荐平台，可做相关的投放、优化。</span>
</p>
<blockquote style="overflow-wrap: break-word; margin-bottom: 0px; padding: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">c.公众号关联</span>
</blockquote>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">在自有渠道的公众号上，通过关联导流，快速将自家用户引流至自家小程序，一方面提高优化了公众号的功能，另一方面也给小程序进行无缝导流，用户不需要下载动辄几十M的APP，只需要通过小程序进行注册即可，后续也可以再做用户从小程序到APP的转化。</span>
</p>
<blockquote style="overflow-wrap: break-word; margin-bottom: 0px; padding: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">d.官网、论坛、贴吧等自有渠道</span>
</blockquote>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">自家的流量，当然是最合适的渠道^-^</span>
</p>
<blockquote style="overflow-wrap: break-word; margin-bottom: 0px; padding: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">e.社群分享推广</span>
</blockquote>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">小程序能分享给朋友或微信群，但没办法分享朋友圈，那就意味着小程序在微信群的推广至关重要，通过社群分享的裂变效应，能快速扩散辐射开去，除了自发转发分享，目前也有想过的一些第三方推广平台，有提供相关的转发任务，如下图：</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <strong style="overflow-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">2、线下</span></strong>
</p>
<blockquote style="overflow-wrap: break-word; margin-bottom: 0px; padding: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">a.地推</span>
</blockquote>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">地推其实是大部分小程序最贴近用户使用场景的推广方式，以二维码的方式，在线下渠道的宣传物料、场景等推广渠道推广小程序。（但需要了解自家小程序使用场景，如医疗类相关的小程序，在医院等相关场景更高频、更刚需，所以在合适的线下场景推广，更能起到事半功倍的效果）</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <strong style="overflow-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">木子：</span></strong>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">我来个简单明了版的~ &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">1、微信群 &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">2、线下扫一扫 &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">3、同一账号主题下和公众号关联(一个引流、一个变现） &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">4、微信搜索小程序全称 &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">5、小程序商店 &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">6、自媒体平台发文 &nbsp;</span>
</p>
<p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 12px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-family: &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px;">
    <span style="font-family:微软雅黑;overflow-wrap: break-word; margin: 0px; padding: 0px;">7、垂直社区、论坛</span>
</p>
<p>
    <br/>
</p>